Who are SEO optimizers? People who make sure your site is visible in search. Those who know what "keywords," "link mass," and "behavioral factors" are. In Russia, May 31st is unofficially celebrated as SEO Optimizer's Day. The date was chosen not by chance. On this day in 1997, the first SEO company in the Runet was registered. The holiday is young but already beloved. It's time to tell the world about it, which revolves around Yandex and Google. Who invented the holiday There are no exact data. It is likely that the initiative came from a group of SEO enthusiasts on professional forums (SearchEngines.ru, SeoPult). In the 2010s, they decided: we need our own day. They chose May 31st — the anniversary of the registration of OOO "Ashmanov and Partners." This was the first company in Russia to officially engage in search promotion. In 2026, SEO Optimizer's Day is celebrated in all million-plus cities. But without a day off, of course. SEO professionals work even on their holiday — algorithm updates do not sleep. There is no official status, but Yandex and Google sometimes publish humorous posts about SEO on this day. What does an SEO optimizer do SEO (Search Engine Optimization) is a set of actions to improve a site's ranking. Ideally — on the first page, better — in the top 3. Tasks: collect a semantic core (what words people type in search), optimize texts (so that they are liked by both people and robots), remove technical errors (broken links, slow hosting), increase link mass (other sites link to you), improve behavioral factors (so that visitors do not leave immediately). An SEO optimizer is also a marketer, an analyst, and a bit of a psychologist. He knows how the user thinks, how Yandex's algorithm works (although not entirely), and how to outsmart competitors. It's a constant race: algorithms are updated, you have to adapt. The work is stressful. The Yandex algorithm can kill traffic in an instant. The SEO optimizer wakes up, looks at the traf ... Read more