Crocodile on the chest. White polo shirt. Green collar. This is Lacoste. A brand that started as sports equipment for tennis players and became a symbol of casual style and even a subculture. Today, Lacoste is not just clothing, it's a statement: "I know about comfort, class, and French charm." How did a little crocodile conquer the world? René Lacoste: Man-Crocodile René Lacoste was born in 1904 in France. He was a tennis player, one of the best in the world in the 1920s. His nickname was Crocodile (for his tenacity on the court: he never gave up a point). In 1926, he took first place in the world ranking, won Roland Garros, Wimbledon, and US Open (only the Australian Open was missing). René was not only a sportsman but also an inventor. He hated traditional tennis clothing — long-sleeved shirts that were hot and uncomfortable. In 1926, he created the first polo shirt made of breathable cotton jersey, with short sleeves, a collar stand, and unbuttoned buttons. This was a breakthrough. He asked a friend, a clothing manufacturer, to produce such shirts with a crocodile embroidered on them. Thus, in 1933, the brand La Chemise Lacoste was born. Lacoste Polo: What It Is The classic Lacoste shirt is not just a T-shirt. It's a piqué cotton polo (from English piqué — "with a waffle weave") that breathes and absorbs sweat. The collar is soft, not tight. The buttons are made of mother of pearl. The crocodile is embroidered on the chest with green, red, or blue threads. Color palette: white, black, blue, red, pink, yellow, green, orange. Over time, other models were added (long-sleeved, jersey, pullovers). But the polo is the heart of the brand. Size range: 1 (XS), 2 (S), 3 (M), 4 (L), 5 (XL). Originally male, but women also wear it. The children's line is "Lacoste Junior". Lacoste also has other clothing: jackets, hoodies, pants, dresses, skirts, caps. Footwear — sneakers and shoes. Accessories: belts, socks, glasses, perfume. How the crocodile became a ... Read more